Welcome to
Chloe Coey Chan’s World
Step inside to explore my portfolio, featuring past agency brand work, content creation projects, and photography. This is where my marketing expertise meets storytelling, travel, and lifestyle, giving you a glimpse into the work and experiences that shape my creative journey.
哈囉!你好!
Hola! Bonjour!
Hello! I am Chloe!
You can also call me Coey.
Both names are inspired by my Chinese name, Ho Yi
Marketer, advertiser, and content creator crafting stories that connect brands, culture, and people through intentional storytelling and visual content. Passionate about travel, dance, yoga, food, and exploring the world with curiosity.
My Marketing & Advertising Journey
I am a Toronto-based marketing professional with international experience across start-ups and agencies in Australia, Hong Kong, and Canada. I began my career as an intern at a Sydney-based start-up, then spent a few years working in marketing and creative agencies in Hong Kong, before joining creative ad agencies in Toronto.
With over 4 years of experience in marketing and advertising, I have developed a strong foundation across content marketing, social media, project management, digital marketing, search advertising, and account servicing. I have worked on 360° campaigns spanning paid, organic, and owned channels (websites, CRM assets), and POP initiatives — as well as national and test market campaigns across TV, digital, social, OOH, radio, and SEM.
My experience includes collaborating with media partners such as Snapchat and Pinterest, supporting end-to-end campaign execution for leading QSR brands including KFC Canada, Tim Hortons, and Subway.
Services
1. Brand & Marketing Strategy
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Brand strategy & positioning
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Campaign planning & 360° marketing management
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Market research & consumer insights
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CRM & email marketing strategy
2. Digital & Social Growth
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Social media strategy (organic, paid & owned)
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Digital marketing campaigns
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Community & forum seeding
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Content marketing strategy
3. Content Creation & Storytelling
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Content creation (UGC & influencer-style)
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Storytelling & creative direction
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Photography
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Videography
4. Campaign Execution& Production
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360° campaign management across TV, OOH, digital, social & audio channels
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Brand collaborations & experiential activations
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Content production coordination
(pre / during / post-production) -
Point-of-purchase (POP) campaign execution
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On-site production experience & shoot coordination
Life as a Content Creator
I began my journey into content creation as a personal creative outlet alongside my marketing career. What started with capturing travel moments, lifestyle experiences, and everyday inspiration gradually evolved into a deeper passion for storytelling through visuals.
With a background in marketing and advertising, I bring a strategic understanding of content performance, audience engagement, and brand storytelling into my creative work. Today, I create short-form videos, photography, and social media content focused on travel, lifestyle, and movement — blending creativity with intention.
My work reflects real moments, emotion, and connection, and continues to evolve as I explore new places, perspectives, and stories.
Passions That Shape Me
I have always been passionate about movement, mindfulness, and connection through culture.
Dance has been a part of my life since the age of 6. I have trained in various styles including Chinese dance, Latin ballroom, contemporary, and jazz funk, and more recently have fallen in love with social dances such as bachata, salsa, zouk, and forró.
Yoga has been another grounding practice for me since 2018. I explored different movement styles such as aerial hammock, silk, and hoop, and later became a certified yoga teacher during the pandemic. Since then, yoga has become an integral part of my daily life, combining movement, breathwork, and mindfulness.
Languages are a lifelong passion. After spending time in Spain, I continued developing my Spanish and have recently started learning French, driven by my love for culture, communication, and connecting with people around the world.
